This was a great project to be part of, the rebranding of Cineworld & the introduction of 3D Films. In this age of Photoshop film posters it was cool to be able to rock some Illustrations & somewhat step in the shoes of illustration movie poster legend Drew Struzan. This film style quad poster was on display alongside current film posters in all Cineworld Cinemas. Art Direction: James Wilsher Creative Agency: BD Network.
"Cineworld had a great platform as a company, but no real brand distinction when it came to developing a deeper, more emotional relationship with their customers. So when they challenged us with creating that distinction, we came up with the 'More Than Movies' concept. From here we developed a full range of creative and strategic programmes, each contributing to the growing success of the Cineworld business."
